Voice & Writing

Texas A&M University copy should reinforce the brand through tone and message in as many places as possible. This section should be used as a guide for all university brand communication and create the standard from which all copy should follow. In addition to conveying necessary information, the copy should make readers feel excited about Texas A&M and inspire them to join us on our journey.

The elements outlined here — including tone, style, signatures and boilerplate information — will ensure consistent messaging throughout all university communications.