Colleges & Departments

The following College and Department Unit Identities system will replace the old system referred to as "lockups." Units that communicate to both campus and global audiences must include the name "Texas A&M University" at the top of the unit identity. The unit identity combines the TAM Logo Box and "Texas A&M University" with the name of a campus unit. Depending on the length of the unit name, it may appear on one line or two.

• One-line Unit Name
• Two-line Unit Name
• Dos and Don'ts

The unit identity should be created using Open Sans semibold for Texas A&M University (all caps), and Open Sans regular for the unit name (upper and lower case). Unit Identity Templates are available in the Brand Toolbox.

Light backgrounds:

Dark backgrounds:

The unit identity should be created using Open Sans semibold for Texas A&M University (all caps), and Open Sans regular for the unit name (upper and lower case). Unit Identity Templates are available in the Brand Toolbox.

Light backgrounds:

Dark backgrounds:

DOs:

Do follow the guidelines provided in this section when creating College & Department identities.

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Do follow the guidelines provided in this section when creating identities for dark backgrounds.

DON'Ts:

Don’t use Texas A&M University below the name of any unit (it must always be used first).

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Don't use the non-boxed TAM for identities on light backgrounds.

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Don’t use old lockup system (Frutiger bold in all caps) with old brand fonts.